by Hardware Innovators | Feb 28, 2024 | Downloadable Templates & Tools, Marketing, Misc, SEO
Here’s a list of team-building activities that have been effective for some of our Hardware Innovators: Company Picnic – include fun activities like a relay race or minute-to-win-it games. You can also have volunteers from your store be in charge of the “fun”...
by Hardware Innovators | Jan 26, 2024 | Downloadable Templates & Tools, Marketing, Misc, SEO
SEO is a tool that your hardware store can utilize to compete with large online retailers like Amazon. Positioning your website as the go-to resource for your local community is far more powerful than ordering from an online store that you can’t have a face to...
by Hardware Innovators | Jan 25, 2024 | Downloadable Templates & Tools, Events, Marketing, Misc
Here are some events you can start to plan for 2025 that have been wildly successful for some of our Hardware Innovators in the past – but remember, don’t plan on scheduling every one of these events because you will likely give yourself and your employees burnout! ...
by Hardware Innovators | Dec 16, 2023 | Blogs, Downloadable Templates & Tools, Marketing
The first question that we have to ask is: when is the right time to hire a marketing person? Let this graphic be a guide to help you on your journey to market your hardware store! Now that you know it’s time to hire a marketing liaison, the next step is to...
by Hardware Innovators | Dec 1, 2023 | Blogs, Budgeting, Downloadable Templates & Tools, Marketing, Masterminds
As the saying goes, if you fail to prepare, then prepare to fail. We get it. You wear about 15 hats during the day, and marketing can easily slip through the cracks, especially when marketing isn’t your forte. But, crafting the marketing budget for your hardware...
by Hardware Innovators | Jan 6, 2023 | Blogs, Marketing
Are you meeting your customer’s needs? Don’t rely on guesswork when it comes to customer needs. In a 2022 Farnsworth Group study, 300 customers were asked what was most important and most impactful for them. The customers were asked to rank fourteen...
