When it comes to getting the perfect shot for your social media, there’s plenty of options to choose from. Here’s our recommended list to save you time on research!

Getting Started On A Budget

If you’re on a tight budget, here’s our short and sweet recommended list:

  • If you’re on a tight budget, your phone camera is a really great start when it comes to taking photo and video! Your audience will love hearing from you and won’t notice fact that  you’re using your phone. That’s a promise!
  • We recommend that you purchase a tripod with a light ring – something like this one – $29.99.
  • Additional Lighting – $51.99 – This low-budget lighting will be great to make sure your image or video is properly lit. Lighting makes all the difference!
  • Make sure that you have a detailed shot list so that you can be the most efficient as possible! Here’s a template that will help!

Pro-Quality Content Creation

If you have a little bit more room in the budget or want to record professional video, these are great options:

picture of sony alpha camera with preview screen flipped around

Camera – Sony Alpha ZV-E10

$698 – This is a great middle range camera for photo and video. It’ll deliver high quality photo and videos which will serve your hardware store well!

Shop the Sony Aplha ZV-E10 here.

picture of camera lens to use for photo and video shoots

Camera Lens – Sigma 16mm

$379 – When it comes to buying the camera, oftentimes, it’s the lens that makes the biggest difference. This lens is great for close-up shots!

Shop the Sigma 16mm Camera Lens here.

picture of elgato camlink

Elgato Camlink 4K (for better quality video capture)

$99.99 – easily connect your camera to your computer with this Camlink. This can be helpful when you want to check out your video while filming to make sure you get a good take. It will also save time when uploading images/videos to your computer.

Shop the Elgato Camlink 4k here.

picture of hdmi cable kit to help connect camera to other gear

HDMI Cable to connect camera to Elgato

$9.99 – This is a simple, yet powerful tool to help connect your camera and Elgato Camlink. A quality cable will last you longer and not fail when you need it most.

Shop the HDMI Cable here.

picture of wireless microphone kit for video shoots

Wireless Microphone

$159.00 – If you’re recording a video and want the best quality sound, attach this microphone to your talent and connect it to your camera.

Shop Wireless Microphones here.

picture of tripod set that can be used for photo and video shoots

Camera Tripod

$15.96 – Helpful if you’re a one-person show! The tripod will keep your camera steady to ensure you get the perfect shot!

Shop Camera Tripods here.

picture of lighting kit for photo and video shoots


$51.99 – Lighting takes a video from good to great! This lighting kit is likely all you’ll need.

Shop lights here.

Do you have any questions about the equipment above or how to use it to create great content? Reach out today or bring those questions and ideas to our next monthly Mastermind call