by Hardware Innovators | Dec 16, 2023 | Blogs, Downloadable Templates & Tools, Marketing
The first question that we have to ask is: when is the right time to hire a marketing person? Let this graphic be a guide to help you on your journey to market your hardware store! Now that you know it’s time to hire a marketing liaison, the next step is to...
by Hardware Innovators | Dec 1, 2023 | Blogs, Budgeting, Downloadable Templates & Tools, Marketing, Masterminds
As the saying goes, if you fail to prepare, then prepare to fail. We get it. You wear about 15 hats during the day, and marketing can easily slip through the cracks, especially when marketing isn’t your forte. But, crafting the marketing budget for your hardware...
by Hardware Innovators | Jan 6, 2023 | Blogs, Marketing
Are you meeting your customer’s needs? Don’t rely on guesswork when it comes to customer needs. In a 2022 Farnsworth Group study, 300 customers were asked what was most important and most impactful for them. The customers were asked to rank fourteen...
