As the saying goes, if you fail to prepare, then prepare to fail. We get it. You wear about 15 hats during the day, and marketing can easily slip through the cracks, especially when marketing isn’t your forte. But, crafting the marketing budget for your hardware store can be a bit overwhelming. Here’s a couple of tips that we like to recommend:

  • When it comes to your overall marketing budget, aim for 2% of revenue, but if you’re just opening your hardware store, it may be closer to 3% to 4%.
  • Diving into the specifics, the target is to spend 50% of your marketing budget on creating compelling content that resonates with your customers.

This budget template will be helpful when it comes to planning out your budget!