1. Photos with Santa
One classic holiday tradition is offering Photos with Santa. This event creates excitement for families and brings customers into the store, where they may end up buying more than they planned. Start by finding a local Santa, setting up a cozy photo spot, and having a camera ready. Make it easy for parents by emailing them the photos after the event. Some stores even hand out promotional coupons with photos, encouraging families to explore the store after meeting Santa. This approach is effective for attracting families, as parents are likely to pick up additional items while in the store.
Check out Country Ace Hardware’s Santa setup from last year!
2. Elf on the Shelf Scavenger Hunt
Elf on the Shelf can bring a playful and interactive element to your store during December. Place a mischievous elf in different spots around the store each day to create a fun scavenger hunt for kids. Not only does this bring families through your doors, but it also generates engaging content for social media. Post daily updates about the elf’s hiding spots or antics, and encourage families to visit in person to see where the elf is each day.
3. Sell Christmas Trees, Wreaths, & Seasonal Plants
Selling Christmas trees, wreaths, poinsettias, and mums can create a holiday shopping experience that draws in both residential and business customers. Many hardware stores have found success turning part of their outdoor space into a holiday display for trees and seasonal plants. If space allows, transform your garden area into a mini Christmas tree lot or a greenhouse filled with festive plants and decorations. Partnering with local businesses, churches, or community organizations for bulk orders of wreaths and trees can boost B2B sales. Offering delivery for a fee can also make your store the go-to choice in town for holiday greenery.
4. Create a Winter Wonderland
Take advantage of your store’s outdoor or greenhouse space by setting up a Winter Wonderland. This idea goes beyond simple decor; it’s about creating a memorable experience that customers look forward to each year. Decorate your greenhouse or outdoor area with lights, seasonal displays, and festive music to create a magical atmosphere. Some stores even incorporate holiday-themed displays featuring products like snow shovels, winter boots, and cold-weather supplies as part of the decor. This not only draws people in for the holiday spirit but also gives them ideas for practical seasonal items they may need.
Wrapping Up
These holiday marketing ideas can help your hardware store stand out in December. Hosting festive events, setting up themed displays, and selling popular seasonal items can attract new customers, keep regulars engaged, and increase sales during the winter season. Creating memorable experiences and tapping into the festive spirit of your community can make a lasting impression, encouraging customers to return well into the new year. So go ahead, bring some holiday cheer to your store, and make December a month to remember!
Visit our resource page for more holiday inspiration and marketing ideas for your retail hardware store!