Are you stalling out on your social media followers and unsure of how to increase followers and engagement on your posts? In our latest Marketing Mastermind, one of our Innovators brought up this issue and several other Innovators had ideas that worked for them in the past and maybe they’ll work for you!
What to try when you feel like you’ve stalled out on gaining social media followers:
- Use the social media platform for what it’s there for – connection. People want to connect with other people. Engage and connect with local businesses and community members.
- Take 20 minutes each day and make it a practice. Like fellow business page posts (i.e.- your local newspaper, visitor’s bureau posts, contractors, etc) comment on them, and do this consistently. Commit to this for 12 months, and watch your followers grow!
- Collaborate with influencers or local personalities who can promote your brand to their followers. This can introduce your business to a broader audience and build credibility.
- Utilize social media ads strategically. Targeted ads can help you reach potential followers who are interested in your products or services but haven’t discovered you yet.
- Regularly analyze your social media metrics to understand what content performs best. Use these insights to refine your strategy and focus on what truly engages your audience.
Here are some great examples of engaging social media content and ideas from some of our Innovators!
- One of our innovators bought a mannequin called “Rental Ron.” Rental Ron is dressed up in ACE hardware gear and staged around the store to promote rental equipment, deals, and new products. The locals love it and come in-store to see what Rental Ron is up to next!
- What inventive programs are you running? Things like giveaways, events, passing out event flyers, and saying, “We’ve got five more events coming up. Be sure to follow us on social media!” go a long way.
- Create shareable content that resonates with your audience. High-quality images, informative infographics, and engaging videos are more likely to be shared, extending your reach organically.
- Create engaging video content – usually humorous content will create an uptick in engagement and followers.
- Social clubs can help get you in front of a new audience and increase social media followers. Social clubs are usually comprised of local businesses in the same industry but aren’t direct competitors and you share your content on each other’s pages.
Do you have ideas to increase followers on social media? Feel free to send us an email or drop into our Mastermind calls to let us know!